There are several conditions that can cause changes in SERP (Search Engine Results Page) results, including: These are some of the most common SERP features, but Google is constantly updating and testing new features, so this list may not be exhaustive. Shopping Pack: A group of products that appear on the SERP, usually in response to a search query related to a specific product.People Also Ask: A group of questions that appear on the SERP, usually in response to a search query related to a specific topic.Twitter Pack: A group of tweets that appear on the SERP, usually in response to a search query related to a specific topic or event.Top Stories: A group of news stories that appear at the top of the SERP, usually in response to a search query related to a specific topic or event.News Pack: A group of news articles that appear on the SERP, usually in response to a search query related to a specific topic.Local Pack: A group of local businesses that appear on the SERP, usually in response to a search query related to a specific location.

Site Links: A group of links to specific pages on a website that appears beneath the main organic search result.

Video Pack: A group of videos that appear on the SERP, usually in response to a search query related to a specific topic.

Image Pack: A group of images that appear on the SERP, usually in response to a search query related to a specific topic.Knowledge Graph: A box that appears on the SERP, providing additional information about a specific topic or entity.Featured Snippet: A summary of the answer to a user's query that appears at the top of the SERP.Some of the most common SERP features include:

Google SERP (Search Engine Results Page) features are the various elements that can appear on a Google search results page, beyond the traditional 10 organic search results.

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